Did you know that 63% of customers have more trust in brands that have an Instagram account. There are at least 96% of beauty businesses have at least one social media account now, and for most, it is closer to 5 or 6 different accounts spread across different platforms.
Beauty businesses are investing so much time and money into social media, and is it giving them the returns they need.
Social media isn’t a luxury for beauty and skincare brands. It is essential and necessary for their survival. A
few of the key figures are:
45% of consumers find inspiration for new beauty purchases on social media
Nearly 60% of teenagers follow their favourite beauty brands on social media platforms
62% of young people use social media to ~ research beauty products before buying them.
The most popular beauty content creator on YouTube has 24.8 million subscribers
67% of beauty enthusiasts will turn to influencers before they make a purchase.